CLIENT

TRUE MOSS INTERIOR PLANTSCAPES

Being in the interior plantscapes and Christmas décor sector, this small business is a natural at what it does Their operations are based in Kansas City, Missouri, but they serve over 100 clients in many states. The key markets they serve are commercial properties, offices, malls, banking facilities, apartments, and senior living facilities.

Image of website and marketing collateral for True Moss Interior Plantscapes, a client of Art Director and Designer Andrew Lee Smith

COMPLETE WEBSITE REDESIGN

Modernized UI/UX, responsive design, increased website conversions

Image of mobile and desktop devices displaying the responsive website that Andrew Lee Smith redesigned for client True Moss Interior Plantscapes
OVERVIEW

The client suffered from an outdated web presence and declining lead conversions. To solve this issue, I redesigned their plantscapes website from scratch using a premium WordPress theme with modern UI/UX and a unified visual style. The redesigned website is completely responsive, and the content management system (CMS) allowed the client to maintain the site more efficiently.

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My roles at a glance

Theme customization 60%
Graphic design 25%
Copywriting 15%
Image of the user-interface wireframe that Andrew Lee Smith designed for client True Moss Interior Plantscapes
Wireframe sample
Image of the conceptual user-interface that Andrew Lee Smith designed for client True Moss Interior Plantscapes
Conceptual user-interface (UI) design
Image of the original user-interface that Andrew Lee Smith redesigned for client True Moss Interior Plantscapes
Original website user-interface (UI) design
Image of the user-interface that Andrew Lee Smith redesigned for client True Moss Interior Plantscapes
Redesigned user-interface (UI)

NEW, LEAD-GENERATING MARKETING COLLATERAL

Stronger call-to-actions, high-end sustainable paper stock and inks, and professional photography

Image of a hand holding the rack card that Andrew Lee Smith designed for client True Moss Interior Plantscapes
Image of the front and back panels of the rack card that Andrew Lee Smith designed for client True Moss Interior Plantscapes
OVERVIEW

The client was lacking marketing collateral to generate higher-quality leads, and I designed a simple 4”x9” rack card to solve this problem. The cards were distributed at plantscapes events, like tradeshows, in mostly midwestern U.S. markets. Hundreds of these rack cards were produced and handed out to high-quality prospects.

My roles at a glance

Art direction 60%
Graphic design 35%
Copywriting 5%

REFRESHED VISUAL PRESENCE AT TRADESHOWS

Retractable banner stand, full-color vinyl printing, and high-quality graphics

Image of the retractable vinyl banner stand that Andrew Lee Smith designed for client True Moss Interior Plantscapes
OVERVIEW

My job was to solve the client’s lack of visual presence at plantscape industry-events. The solution was high-end, transportable banner displays that could be easily rearranged depending on the environment. The client traveled to 12+ national conferences per year which required design and production of multiple displays.

My roles at a glance

Art direction 60%
Graphic design 35%
Copywriting 5%

PROJECT RESULTS

No successful project is complete without measuring its results.

Increase in MONTHLY WEBSITE TRAFFIC

Increase in new leads

Increase in EMAIL SIGN-UP CONVERSIONS

RACK CARDS PRODUCED

Disclaimer: All images used are the property of stated client and are only being used for non-commercial purposes.