CLIENT

A.E.R.O. AVIATION

A distributor of general aviation aircraft parts, A.E.R.O. Aviation sells its inventory of 20,000+ products to private pilots, distributors, flight schools, and repair shops. All marketing and advertising was developed in-house by me and a small team of design professionals.

Image of all digital and physical communications art directed by Andrew Lee Smith for his client, A.E.R.O., Inc.

INDUSTRY-LEADING AVIATION PARTS CATALOG

An inventory of 20,000+ aircraft parts, display ads, and technical information

Image of five aircraft parts catalogs that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.-1
OVERVIEW

In order to separate our brand from our competitor’s confusing catalogs, I unified the overall visual style of each aviation parts catalog, both print and digital versions,. Each year, catalogs were distributed through multiple channels, like tradeshows, conferences, air shows, and mail services. With such a large subscriber base, these catalogs were printed in large quantities of 10,000–20,000 per year.

My roles at a glance

Art direction 60%
Graphic design 30%
Product photography 10%
Detail image of a third-party aviation advertisement
Detail of a third-party aviation advertisement
Image of a catalog spread that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
Cross-promotional display advertisement
Image of a catalog spread that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
Theme-related spread
Image of a custom illustration and some concept sketches for the aircraft parts catalog that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
Detail of custom illustration and concept sketches
Image of computer monitor displaying the digital flipbook version of the aircraft parts catalog that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
Flipbook version of aviation catalog stored on a branded high-end USB drive

REDESIGNED & REIMAGINED DIGITAL MARKETING

Responsive email design, social media presence, blogging, performance reporting, keyword strategy

Image of computers and mobile devices displaying the digital communications that Andrew Lee Smith designed and posted content for aviation client A.E.R.O., Inc.
OVERVIEW

My team built-up the lackluster online and digital presence of this aviation brand. Campaigns were deployed via email marketing, social media channels, keyword-rich blog articles, and pay-per-click advertising. The resulting efforts were viewed by thousands of subscribers and website visitors.

My roles at a glance

Art direction 60%
Design and testing 30%
Reporting 10%
Image of a computer monitor displaying the twitter page that Andrew Lee Smith designed and posted content for aviation client A.E.R.O., Inc.
SOCIAL MEDIA MARKETING

I unified the visual appearance of all social media channels, and applied appropriate branding strategies. Successful lead-generation and targeted advertising campaigns were launched using contests and giveaways. My team managed these campaigns with social media management apps, like Hootsuite®.

Image of a tablet device displaying a responsive marketing email that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
EMAIL MARKETING

My team upgraded A.E.R.O. Aviation’s email marketing strategy using third-party email marketing service providers, like MailChimp®. Key features included:

  • Unified visual styling of email designs
  • Responsive email templates
  • Weekly and monthly performance reporting
  • Delivered customized content based on subscriber profiles
Image of the company blog that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
BLOGGING

I developed the visual aesthetic of A.E.R.O. Aviation’s blog and its related content. Key features included:

  • Responsive WordPress® blog theme
  • Keyword-rich articles
  • Promoted aviation products within articles
  • Proofread and edited article content
Image of a computer monitor displaying a pay-per-click banner ad that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
PAY-PER-CLICK ADVERTISING (PPC)

A.E.R.O. Aviation’s PPC campaigns featured the unified visual appearance that I developed for the brand. Some key features of these campaigns:

  • Eye-catching visual design and product photography
  • Keyword strategy
  • Testing of campaigns based on performance reports and goals

NEW AVIATION BUSINESS-TO-BUSINESS MARKETING COLLATERAL

High-quality pocket folders, product sell sheets, advertising samples, and branded promotional items

Image of marketing collateral that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.-1
OVERVIEW

My job was to create the visual aesthetic for a package of marketing materials that would be used to target new business partnerships for A.E.R.O. Aviation. This package of marketing collateral was distributed during meetings with potential business clients, and to hundreds of prospects each year.

My roles at a glance

Art direction 50%
Graphic design 40%
Product photography 10%
Image of marketing collateral and promotional items that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
Samples of marketing collateral and promotional items included
Image of custom t-shirt that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
Detail of aviation-themed custom-designed t-shirt
Image of spot-coating used on the high-quality pocket folder that Andrew Lee Smith designed for aviation client A.E.R.O., Inc.
Detail of spot-coating on high-quality pocket folder

PROJECT RESULTS

No successful project is complete without measuring its results.

Increase in NEW CATALOG SUBSCRIBERS

Increase in MONTHLY EMAIL SUBSCRIBERS

Per Year DISPLAY AD SALES IN CATALOG

Monthly BLOG ARTICLE VIEWS

Disclaimer: All images used are the property of stated client and are only being used for non-commercial purposes.