CLIENT
A.E.R.O. AVIATION
A distributor of general aviation aircraft parts, A.E.R.O. Aviation sells its inventory of 20,000+ products to private pilots, distributors, flight schools, and repair shops. All marketing and advertising was developed in-house by me and a small team of design professionals.

INDUSTRY-LEADING AVIATION PARTS CATALOG
An inventory of 20,000+ aircraft parts, display ads, and technical information

OVERVIEW
In order to separate our brand from our competitor’s confusing catalogs, I unified the overall visual style of each aviation parts catalog, both print and digital versions,. Each year, catalogs were distributed through multiple channels, like tradeshows, conferences, air shows, and mail services. With such a large subscriber base, these catalogs were printed in large quantities of 10,000–20,000 per year.





REDESIGNED & REIMAGINED DIGITAL MARKETING
Responsive email design, social media presence, blogging, performance reporting, keyword strategy

OVERVIEW
My team built-up the lackluster online and digital presence of this aviation brand. Campaigns were deployed via email marketing, social media channels, keyword-rich blog articles, and pay-per-click advertising. The resulting efforts were viewed by thousands of subscribers and website visitors.

SOCIAL MEDIA MARKETING
I unified the visual appearance of all social media channels, and applied appropriate branding strategies. Successful lead-generation and targeted advertising campaigns were launched using contests and giveaways. My team managed these campaigns with social media management apps, like Hootsuite®.

EMAIL MARKETING
My team upgraded A.E.R.O. Aviation’s email marketing strategy using third-party email marketing service providers, like MailChimp®. Key features included:
- Unified visual styling of email designs
- Responsive email templates
- Weekly and monthly performance reporting
- Delivered customized content based on subscriber profiles

PAY-PER-CLICK ADVERTISING (PPC)
A.E.R.O. Aviation’s PPC campaigns featured the unified visual appearance that I developed for the brand. Some key features of these campaigns:
- Eye-catching visual design and product photography
- Keyword strategy
- Testing of campaigns based on performance reports and goals
NEW AVIATION BUSINESS-TO-BUSINESS MARKETING COLLATERAL
High-quality pocket folders, product sell sheets, advertising samples, and branded promotional items

OVERVIEW
My job was to create the visual aesthetic for a package of marketing materials that would be used to target new business partnerships for A.E.R.O. Aviation. This package of marketing collateral was distributed during meetings with potential business clients, and to hundreds of prospects each year.



PROJECT RESULTS
No successful project is complete without measuring its results.
Increase in NEW CATALOG SUBSCRIBERS
Increase in MONTHLY EMAIL SUBSCRIBERS
Per Year DISPLAY AD SALES IN CATALOG
Monthly BLOG ARTICLE VIEWS
Disclaimer: All images used are the property of stated client and are only being used for non-commercial purposes.