CLIENT
SUPERFLITE
In a market painted with lackluster products, Superflite™ is the leader in developing and supplying popular aircraft covering systems to the General Aviation industry. For nearly seven decades, it has been the trusted brand to thousands of domestic and international aviation enthusiasts when building their personal aircraft.
UNIQUE BRAND IDENTITY
New logo, branded corporate stationary, and updated branding guidelines
OVERVIEW
While collaborating directly with the aircraft covering product-development team, my role was to conceive and design the brand identity for the newest product offering from Superflite™, System 7™. The new identity was applied consistently–with the aid of new branding guidelines–across all associated physical and digital media.
TRADE SHOW DISPLAY SYSTEM & TRAILER WRAP
A series of retractable banners with a desktop display, table throw, and trailer wrap for transport
OVERVIEW
Trade show exhibitions are an integral part to Superflite’s strategy for the increasing brand awareness of System 7™ aircraft covering products. My role focused on developing the strategy and visual style of all exhibition display elements–including the trailer wrap used for transport–as well as managing production. The annual trade show schedule included 26 states, 35 trade shows, and approximately 600,000 attendees.
FEATURE #1
Modular tabletop display system
FEATURE #2
Branded graphics panels
FEATURE #3
Lighting system for better viewing
FEATURE #4
Branded table throw
PROJECT RESULTS
No successful project is complete without measuring its results.
INCREASE IN BRAND RECOGNITION
INCREASE IN PERCEIVED VALUE OF PRODUCTS
ANNUAL SALES AT TRADE SHOWS
INCREASE IN TRADE-SHOW BOOTH TRAFFIC
Disclaimer: All images used are the property of stated client and are only being used for non-commercial purposes.