CLIENT

SUPERFLITE

In a market painted with lackluster products, Superflite™ is the leader in developing and supplying popular aircraft covering systems to the General Aviation industry. For nearly seven decades, it has been the trusted brand to thousands of domestic and international aviation enthusiasts when building their personal aircraft.

Image of trade show and brand identity samples that Andrew Lee Smith designed for Superflite

UNIQUE BRAND IDENTITY

New logo, branded corporate stationary, and updated branding guidelines

Image of a desktop monitor displaying logo Image of a desktop monitor displaying logo concepts created for the Superflite System 7 aircraft covering system
OVERVIEW

While collaborating directly with the aircraft covering product-development team, my role was to conceive and design the brand identity for the newest product offering from Superflite™, System 7™. The new identity was applied consistently–with the aid of new branding guidelines–across all associated physical and digital media.

My roles at a glance

Art direction 60%
Graphic design 30%
Illustration 10%
Image of a hand that’s sketching out logo concepts for the Superflite System 7 aircraft covering system
Concept sketches
Image of three preliminary logo concepts created for the Superflite System 7 aircraft covering system
Approved preliminary concepts
Image of the final full-color logo created for the Superflite System 7 aircraft covering system
Final full-color logo version
Image of the final dark-on-light logo version created for the Superflite System 7 aircraft covering system
Final one-color dark logo version
Image of the final light-on-dark logo version created for the Superflite System 7 aircraft covering system
Final one-color light logo version
Image of branded corporate stationery created for the Superflite System 7 aircraft covering brand
Mockup of branded corporate stationary

TRADE SHOW DISPLAY SYSTEM & TRAILER WRAP

A series of retractable banners with a desktop display, table throw, and trailer wrap for transport

Image of three retractable trade-show banners created for the Superflite System 7 aircraft covering system
OVERVIEW

Trade show exhibitions are an integral part to Superflite’s strategy for the increasing brand awareness of System 7™ aircraft covering products. My role focused on developing the strategy and visual style of all exhibition display elements–including the trailer wrap used for transport–as well as managing production. The annual trade show schedule included 26 states, 35 trade shows, and approximately 600,000 attendees.

My roles at a glance

Art direction 60%
Graphic design 35%
Production management 5%
Image of a 20-foot trailer branded for the Superflite System 7 aircraft covering system
Vinyl wrap on a 20’ trailer

FEATURE #1

Modular tabletop display system

FEATURE #2

Branded graphics panels

Image of a table-top trade-show display and a branded table throw created for the Superflite System 7 aircraft covering system
Complete trade-show booth display system

FEATURE #3

Lighting system for better viewing

FEATURE #4

Branded table throw

PROJECT RESULTS

No successful project is complete without measuring its results.

INCREASE IN BRAND RECOGNITION
INCREASE IN PERCEIVED VALUE OF PRODUCTS
ANNUAL SALES AT TRADE SHOWS
INCREASE IN TRADE-SHOW BOOTH TRAFFIC

Disclaimer: All images used are the property of stated client and are only being used for non-commercial purposes.