CIS REALTY GROUP
CIS Realty Group, LLC is a boutique real estate services firm that provides brokerage, advisory, and investment consulting services for commercial and residential clients. Its sister company, CIS Communications, had gone thru an extensive rebranding and the leadership team needed its real estate business to have a similar visual identity.
A TOWERING BRAND IDENTITY
Redesigned logo, new tagline, and partial identity system for a boutique brand
The solution started with the client’s sister brand. The redesigned logo incorporates the same typefaces and a similar mark as CIS Communications. Whereas the sister brand’s accent color is a blue-green, a red-orange was selected (termed real-estate red) as a complement. The new tagline work culminated in two key phrases, “Boutique Services, No Contingencies.” Both phrases communicate the brand’s mission while playing on real estate terminology. Additionally, to satisfy the client’s need for guidance on how to use and apply the new identity, a partial identity system was created.
My roles at a glance
Disclaimer: All images used are the property of stated client and are only being used for non-commercial purposes.