CLIENT

AVIATION PRODUCTS SYSTEMS

A manufacturer and distributor of general aviation aircraft parts, Aviation Products systems (APS) markets its industry-leading aircraft brake components brand, BlackSteel® to private pilots, distributors, flight schools, and repair shops. With annual revenue between $1,000,000 to $4,999,999, APS has increased its market share domestically and internationally.

Image of marketing collateral samples that Andrew Lee Smith designed for client Aviation Products Systems

BUSINESS-TO-BUSINESS AVIATION MARKETING COLLATERAL

High-quality pocket folders, brochures, sell sheets, and branded stationary

Image of a business person holding the pocket folder that Andrew Lee Smith designed for client Aviation Products Systems
OVERVIEW

My job as the Art Director was to develop the overall visual appearance of all brand communications for this package of high-end marketing collateral, even the B2B presentation slide deck. This package was presented and distributed to new business prospects at aircraft trade shows, aviation conferences, and meetings. Thousands of pieces were printed and distributed to six continents, and in dozens of countries.

My roles at a glance

Art direction 60%
Graphic design 30%
Production 10%
Image of the outside back cover of the pocket folder that Andrew Lee Smith designed for client Aviation Products Systems
Outside back cover of pocket folder
Image of the inside panels of the tri-fold brochure that Andrew Lee Smith designed for client Aviation Products Systems
Inside panels of tri-fold brochure
Detail image of the specialized spot-coating used on tri-fold brochure that Andrew Lee Smith designed for client Aviation Products Systems
Detail of specialized spot-coating used on tri-fold brochure
Image of the inside panels of the thank you card that Andrew Lee Smith designed for client Aviation Products Systems
Inside panels of thank-you card
Image of the new business card, front and back, that Andrew Lee Smith designed for client Aviation Products Systems
Front and back of new business card
Image of letter-sized sell sheets that Andrew Lee Smith designed for client Aviation Products Systems
Samples of letter-sized sell sheets
POWERPOINT & KEYNOTE PRESENTATION

REVAMPED APPLICATION GUIDE

A4 size booklet, specialized spot coatings, and technical specifications

Image of outside front cover of the application guide that Andrew Lee Smith designed for client Aviation Products Systems
OVERVIEW

Once again, my role as Art Director focused on applying a cohesive visual style throughout this 20-page manual. It has been delivered to 36+ distributors and other aviation businesses, like aircraft maintenance shops, across five continents and dozens of countries.

My roles at a glance

Art direction 60%
Graphic design 30%
Product photography 10%
Image of an inside spread from the application guide that Andrew Lee Smith designed for client Aviation Products Systems
Inside spread with technical info
Image of the front and back outside covers of the application guide that Andrew Lee Smith designed for client Aviation Products Systems
Front and back outside-covers

PROJECT RESULTS

No successful project is complete without measuring its results.

GUIDES PRINTED

Increase in LEAD CONVERSION

BRAKE DISCS SOLD PER MONTH

MARKETING PACKAGES DISTRIBUTED

Disclaimer: All images used are the property of stated client and are only being used for non-commercial purposes.