PHIBRO® ANIMAL HEALTH
Helping producers do what’s right for the pig.
Phibro Animal Health helps producers protect animal health and support a healthier food system. This work translated that purpose into a bold, focused visual system for the U.S. swine market — giving the brand a distinctive voice while keeping the message clear and immediate.
THE CHALLENGE
Animal health communications often need to convey complex information in a crowded marketplace. The challenge was creating work that could capture attention quickly while remaining credible, practical and unmistakably Phibro.
CREATIVE STRATEGY
The creative centered on a simple idea: Do what’s right for the pig.
A direct, confident message paired with strong swine imagery created an approachable way to communicate Phibro’s role in helping producers make decisions that support animal health and performance.
CREATIVE DIRECTION
I established a visual approach built around bold typography, high-contrast imagery, Phibro’s distinctive green and blue palette and a flexible graphic framework. The system was designed to make the message the hero while maintaining consistency across different communications.
EXECUTION
The creative was developed as a scalable design system, not a collection of one-off pieces. Modular layouts and presentation templates created a consistent foundation that could be adapted across sales materials, presentations and digital advertising while maintaining brand standards. The system included multiple layout options and defined typography, color and placement guidelines to support consistent execution across teams.
THE OUTCOME
The result was a cohesive creative platform that gave Phibro a stronger visual presence in the swine category while creating a flexible system for future communications. The work balanced brand consistency with the flexibility needed to communicate different messages, products and audiences.